Tag Archive: Tequila
Cuervo IPO Reportedly Slated For Third Quarter
Casa Cuervo, owned by the Beckmann family, is solidifying plans toward a third-quarter IPO valued between $500 million and $1 billion, Bloomberg reports. Continue reading →
Posted in News on June 1, 2016Cuervo Solidifies Comeback As Premium Tequila Shows Steady Growth
Following several challenging years, Jose Cuervo—the U.S. market’s leading Tequila brand—is solidly rebounding in the U.S. Continue reading →
Posted in News on May 27, 2016Constellation Looks To Propel Casa Noble With Multimillion-Dollar Campaign
Constellation is backing its upscale Casa Noble Tequila with a multimillion-dollar U.S. campaign and packaging relaunch. Continue reading →
Posted in News on February 25, 2016Proximo Refining Ad Plan After Split With McCann
After recently parting ways with McCann-Erickson, Proximo Spirits is conducting a search for a new ad agency for Jose Cuervo, its biggest brand. Continue reading →
Posted in News on November 20, 2015Special Report, Part 2: Fast-Rising New Entries Make Luxury Tequila Even Hotter
The luxury Tequila category, whose impressive success has been driven in recent years by brands like Patrón, Don Julio and Avión, has seen an influx of surging new entrants that are propelling the segment to even stronger growth in 2015. Continue reading →
Posted in News on August 14, 2015Exclusive: Lee Einsidler Leaving Sidney Frank To Head Up Import Company For Casamigos
Lee Einsidler, longtime CEO of Sidney Frank Importing, is leaving to head up a new company, Casamigos Importing, which will be the exclusive national importer and marketer of Casamigos Tequila, formerly represented by Sidney Frank. Continue reading →
Posted in News on July 9, 2015
