Tag Archive: Tequila
Brown-Forman Targets On-Premise With Upscale Herradura Ultra
Brown-Forman has launched Herradura Ultra, a new super-premium Tequila entry. Continue reading →
Posted in News on June 10, 2015Patrón Launches Limited Edition Añejo
Patrón Spirits has unveiled its first-ever limited edition offering, Patrón Extra Añejo 7 Años. Continue reading →
Posted in News on March 13, 2015After Don Julio Acquisition, Diageo Will Spend $400 Million On Expanding Mexico Operations
Following last Friday’s announcement that Diageo had secured 100% ownership of Tequila Don Julio, the drinks giant now says it plans to spend $400 million over five years to boost its Mexican production facilities and agave farming capacity, among other initiatives. Continue reading →
Posted in News on March 4, 2015Jose Cuervo Rebounds In First Full Year With Proximo, Ending Long Decline
While other white spirits types have seen growth slow or end altogether, Tequila continues to climb steadily in the U.S., its biggest market by far. Continue reading →
Posted in News on February 11, 2015Diageo Sells Bushmills To Casa Cuervo, Gets Full Control Of Don Julio Plus $408M
Diageo, which has made a concerted effort to rebuild its Tequila business after Jose Cuervo left its portfolio last year, took a big step forward in the category earlier today with the purchase of the 50% stake of fast-rising Don Julio that it didn’t already own. Continue reading →
Posted in News on November 3, 2014Constellation To Acquire Casa Noble Tequila
Constellation Brands has agreed to purchase boutique Tequila brand Casa Noble for an undisclosed sum. Continue reading →
Posted in News on August 13, 2014
