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Tag Archive: the Busker

Interview: Disaronno International USA CEO Robert Cullins

Disaronno International USA, the stateside subsidiary of Italy’s Illva Saronno, is known for its namesake liqueur brand, which depleted an estimated 375,000 cases in the U.S. last year, according to Impact Databank. While introducing newer generations to its flagship label, the importer entered American whiskey via its 2023 acquisition of Maryland-based Sagamore Spirit and is making inroads in other categories with brands like Tia Maria coffee liqueur, Engine Gin, Rabarbaro Zucca, and The Busker Irish Whiskey. SND executive editor Daniel Marsteller spoke with Disaronno International USA chief executive Robert Cullins to hear about the company’s outlook on 2025. Continue reading →

Posted in News on February 26, 2025

Irish Whiskey’s Deep Bench Seeds The Future Of The Category

Earlier this month we detailed the state of affairs among Irish whiskey’s leading brands, with Pernod Ricard’s Jameson continuing to dominate the category. Continue reading →

Posted in News on August 22, 2024

News Briefs for February 27, 2024

•Opici Wines & Spirits has been named the exclusive U.S. importer for Baron de Ley from DOCa Rioja and Finca Museum from DO Cigales. Continue reading →

Posted in News on February 27, 2024

News Briefs for December 21, 2021

•Philippe Cambie, one of the most influential winemakers in the Southern Rhône Valley, died Dec. 18, just a month shy of his 60th birthday. Continue reading →

Posted in News on December 21, 2021

Irish Whiskey Back On The Upswing In 2021

Irish whiskey suffered its first decline in the U.S. in many years in 2020, hit especially hard by on-premise shutdowns associated with the pandemic. Continue reading →

Posted in News on August 26, 2021

News Briefs for June 17, 2021

•Disaronno International has kicked off two new ad campaigns—one for the Busker Irish whiskey and one for Disaronno Velvet—with a $7.3 million investment. Continue reading →

Posted in News on June 17, 2021

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