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Tag Archive: the Pale

French Rosés Back On The Rise In The U.S.

After a down year in 2023, the French rosé category has regained positive momentum in the U.S. market, as pricing stability has returned, offering consumers a more attractive price-value equation. Continue reading →

Posted in News on August 7, 2025

French Rosé Aims For A Summer Bounceback

After a dramatic run of growth over the past decade, the French rosé segment in the U.S. decelerated last year, but certain brands managed to stay on the upswing and leading marketers tell SND they’re seeing better conditions as 2024 rolls along. Continue reading →

Posted in News on June 18, 2024

Shaw-Ross Sees Italian Portfolio Drive Gains

Despite challenging conditions across the U.S. wine market, Florida-based importer Shaw-Ross International says it’s navigating the headwinds and maintaining growth at the higher end of its wine portfolio, which totals approximately 1.9 million cases, according to Impact Databank. Continue reading →

Posted in News on January 25, 2024

Shaw-Ross Bolsters Range With Multiple Upscale Additions

Florida-based Shaw-Ross International, importer of European wines like Marchesi Frescobaldi, The Pale by Sacha Lichine, and Marqués de Riscal, among others, has recently doubled down on premiumization, adding four new upscale brands to its portfolio.

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Posted in News on June 2, 2022

French Rosé, Part 1: Top Players On The Rise

After surging in popularity over the past decade, the market for French rosé wines in the U.S. has grown much more competitive lately. Continue reading →

Posted in News on May 23, 2022

Exclusive: Shaw-Ross Debuts “The Pale,” A New Provence Rosé From Sacha Lichine

Shaw-Ross International Importers has launched The Pale, a new Provence rosé from Sacha Lichine, founder of the Whispering Angel brand that has been a key catalyst of the rosé boom. Continue reading →

Posted in News on April 30, 2021