Tag Archive: Treasury Wine Estates
Imported Wine Surges In China, But U.S. Category Faces Challenges
China’s imported wine market soared last year, with shipments up 18% to $2.8 billion on a volume increase of 17% to almost 83 million cases, according to Impact Databank. Continue reading →
Posted in News on August 8, 2018Treasury Unveils Big Plans For Penfolds, Including Napa-Sourced Wines
Penfolds, one of Australia’s most iconic wines, is lining up a number of new initiatives for its portfolio—including the addition of Napa Valley-sourced wines. Continue reading →
Posted in News on July 3, 2018Treasury Sees “Living Wine Labels” App Drive Competitive Advantage
Treasury Wine Estates (TWE) has seen innovative digital marketing efforts—epitomized by its Living Wine Labels app—help propel impressive growth for its 19 Crimes and Walking Dead brands among others lately.
Treasury Expands Into French Wine With Its Upscale Maison de Grand Esprit Range
Treasury Wine Estates (TWE) has turned its focus to France with the upcoming U.S. launch of new luxury brand Maison de Grand Esprit. Continue reading →
Posted in News on May 16, 2018Treasury Revamps Global Marketing, Naming Michelle Terry As CMO
Treasury Wine Estates (TWE) has restructured its global marketing operations and appointed Michelle Terry as its chief marketing officer. Continue reading →
Posted in News on April 23, 2018News Briefs for April 18, 2018
•Purple Wine + Spirits has announced two new hires to its executive team, effective immediately. Continue reading →
Posted in News on April 18, 2018
