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Tag Archive: Tullamore DEW

Irish Whiskey Marketers Aiming To Rebuild U.S. Momentum

Despite declining in the U.S. over the past two years, Irish whiskies remain in positive territory over the longer haul, with volume up marginally to about 4.9 million cases since 2019. Continue reading →

Posted in News on September 3, 2025

Impact Databank: Irish Whiskey Aims To Regain Momentum

After consecutive annual declines, this year the Irish whiskey category is aiming to regain its decades-long momentum in the U.S.—bucking challenges including the current inflationary environment, inventory adjustments, and the threat of tariffs. Continue reading →

Posted in News on May 1, 2025

Irish Whiskey Resets As The Spirits Market Normalizes

For more than a quarter of a century, Irish whiskey consumption has seen uninterrupted annual growth in the U.S., except for two years: the pandemic-stricken 2020 and last year, according to Impact Databank. Continue reading →

Posted in News on March 7, 2024

Interview, Part 2: Paul Basford Of William Grant & Sons USA

In the second part of our interview, William Grant & Sons USA president and managing director Paul Basford discusses whiskey brands like Tullamore D.E.W. and Hudson, recent marketing efforts, and opportunities for innovation and potential acquisitions moving forward for the 3.4-million-case spirits player. Continue reading →

Posted in News on August 3, 2023

Irish Whiskies Amp Up The Volume For St. Patrick’s Day

Irish whiskey is among the most ascendant categories in the U.S. spirits market, trailing only Tequila for imported spirits growth in 2022, according to Impact Databank. The category cracked six million cases last year, continuing a long-term upswing in which it’s expanded every year for the last quarter century, with the lone exception of pandemic-disrupted 2020. Continue reading →

Posted in News on March 17, 2023

William Grant Sees Strong Momentum For 3-Million-Case U.S. Portfolio

Last week, William Grant & Sons launched its new ready-to-serve cocktail line, Batch & Bottle, nationally. Continue reading →

Posted in News on April 26, 2022

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