Tag Archive: vodka
Stoli Bolsters Leadership Team With Trio Of Industry Veterans
Stoli Group USA has added three new executives to its leadership team, appointing Michael Misiorski as CFO/senior vice president of finance; Lori Tieszen as senior vice president of marketing for U.S. operations; and Brad Gietter as regional vice president of sales for the West. Continue reading →
Posted in News on June 21, 2013Diageo Reviewing Smirnoff’s Global Creative
Diageo has issued a global creative review for its Smirnoff vodka brand. Continue reading →
Posted in News on June 7, 2013Russian Standard Completes CEDC Deal, Launches Green Mark And Adds Zubrowka In U.S.
After months of talks, Russian Standard has formally acquired former rival vodka producer Central European Distribution Corp. (CEDC). Continue reading →
Posted in News on June 6, 2013Sobieski Battles Pricing Pressure, Targets On-Premise Expansion
In 2011, Imperial Brands’ Sobieski became the fastest vodka brand to date to achieve shipments of 1 million cases in the U.S. Continue reading →
Posted in News on May 28, 2013News Briefs for May 21, 2013
•Campari America’s Skyy vodka brand has embarked on a new hip-hop-centric ad campaign in support of its recently launched Moscato Grape expression. Continue reading →
Posted in News on May 21, 2013Progress Report: Diageo’s Vodka Brand Launches From 2010
While Diageo has long been the U.S. market’s biggest vodka player, with top-seller Smirnoff and surging Cîroc leading its portfolio, the company has released a plethora of new entries in recent years to diversify its lineup. Continue reading →
Posted in News on May 17, 2013
