Tag Archive: vodka
Flavored Whiskies Propel Top Spirits Marketers’ Growth, But Surge Is Slowing
The world’s leading spirits marketers are finding it challenging to achieve significant progress as key categories like vodka, rum, Scotch whisky and liqueurs are showing little if any growth. Continue reading →
Posted in News on September 9, 2016Diageo Launches New Push For Cîroc, Taps Veteran Marketer To Drive North American Whiskies
Diageo has unveiled a new marketing campaign for Cîroc vodka. Created in partnership with Sean “Diddy” Combs, the brand’s new “Let’s Get It” push has an aspirational theme intended to “encourage entrepreneurs and creators to pursue their passions.” Continue reading →
Posted in News on September 2, 2016Top Luxury Vodkas Look For Turnaround
It’s been a tough ride for super-premium vodka in the U.S. market lately, with brands above $25 a 750-ml. declining by a collective 6% last year, according to Impact Databank. Continue reading →
Posted in News on August 16, 2016Despite Tough Competition, Stoli Sees U.S. Turnaround
While aggressive competition is rife in the premium vodka segment, Stoli Group USA has led its namesake vodka brand back to growth over the past two years, reversing a multi-year decline. Continue reading →
Posted in News on July 29, 2016Report: Brown-Forman Eyeing Sale Of Finlandia
Brown-Forman is exploring a sale of Finlandia vodka, according to Bloomberg. Continue reading →
Posted in News on May 13, 2016Vodka Carves Out Growth, As Smirnoff Rebounds While Upstarts Thrive
Vodka faces a host of steep challenges—including changing consumer tastes and premiumization trends favoring brown spirits—but that hasn’t stopped the category from adding volume in the U.S. market. Continue reading →
Posted in News on April 15, 2016
