Tag Archive: vodka
Absolut And Grey Goose Map New Growth Strategies
Absolut and Grey Goose are two of the most iconic names in vodka, but both brands have seen tough sledding in the U.S. market in recent years. Continue reading →
Posted in News on April 11, 2016Pernod Unveils Smithworks, A New American Vodka Brand
Pernod Ricard is innovating in the domestic vodka category, targeting the segment with a new brand called Smithworks. Continue reading →
Posted in News on March 1, 2016Exclusive: Svedka Takes The Title Of Top Imported Vodka In The U.S.
After years of solid gains in an increasingly competitive U.S. vodka category, Constellaton’s Svedka has risen to become the market’s largest imported vodka, according to Impact Databank, overtaking longtime leader Absolut. Continue reading →
Posted in News on February 23, 2016Plenty Of Upside For Deep Eddy, But Price May Have Been Steep As Well
Following last Thursday’s acquisition of Impact “Hot Brand” Deep Eddy vodka by Heaven Hill Brands, Deep Eddy CEO Eric Dopkins says it’s “business as usual,” as the brand’s new owners look to continue its explosive growth. Continue reading →
Posted in News on August 24, 2015Exclusive: Upscale Medea Vodka Targets 100,000-Case Threshold As It Enters On-Premise
Vodka may have cooled off in the U.S. market amid the whisk(e)y boom, but some of the category’s emerging players are standing out from the crowd in a variety of ways. Continue reading →
Posted in News on August 21, 2015EXCLUSIVE: Impact Databank’s Fastest-Rising Vodka Brands In The U.S.
While it’s no secret that the U.S. market’s vodka category has been under siege from brown spirits recently, it still managed to grow 1.5% to 72.6 million nine-liter cases in 2014, according to Impact Databank. Continue reading →
Posted in News on August 5, 2015
