Tag Archive: vodka
Chopin Sees Solid Growth At Vodka’s Competitive Super-Premium Tier
While the high-end vodka segment remains brutally competitive, Chopin vodka has been showing steady growth. Continue reading →
Posted in News on July 31, 2015Spirits Capital Partners Does Another Deal, This Time With Polish Vodka Brand Spud
Spirits Capital Partners (SCP), the drinks investment firm led by industry veteran Todd Martin, has announced its second new partnership in as many weeks. Continue reading →
Posted in News on April 21, 2015Special Report: With Volume Flat, Imported Vodka Marketers Focus On Increasing Value
Imported vodka continued its recent streak of dwindling volume gains in the U.S. last year, with a volume total that failed to move beyond the roughly 26.2 million cases reached in 2013, according to Impact Databank. Continue reading →
Posted in News on April 14, 2015Deep Eddy’s Ascent, Part 1: Flavors Fuel Upswing For Texas Vodka
Austin, Texas-based Impact “Hot Brand” Deep Eddy vodka has defied the odds in an ultra-competitive U.S. vodka category recently, achieving nearly 130% growth in 2014 to 330,000 cases, according to Impact Databank. Continue reading →
Posted in News on April 7, 2015Exclusive: After Difficult Two Years, UV Vodka Redirects With Millennial-Targeted Campaign
Longtime Impact “Hot Brand” UV Vodka has seen its upswing upended over the past two years, as difficult conditions in the vodka market have taken their toll. Continue reading →
Posted in News on March 16, 2015Exclusive: Vodka Quietly Continues To Carve Out Growth In U.S. Market
Amid the U.S. market’s much-publicized whisk(e)y renaissance, vodka continues to achieve consistent growth and remains the most popular spirits category by a solid margin. Continue reading →
Posted in News on January 20, 2015
