Tag Archive: vodka
As Upscale Vodka Race Tightens, Belvedere Launches Major Global Ad Push
With much of the dynamism in the U.S. drinks market currently centered on brown spirits, the high-end imported vodka market has been finding progress tougher to achieve. Continue reading →
Posted in News on December 16, 2014Tito’s Faces Another Lawsuit, While Templeton Fights Back
Tito’s Handmade Vodka owner Fifth Generation Inc., which is currently being sued in a California court over its claim that the brand is “Handmade,” is now facing a similar lawsuit in Florida. Continue reading →
Posted in News on October 3, 2014In Closely Watched Case, Tito’s Plans To Contest Lawsuit Against “Handmade” Claim
Drinks marketers are likely reevaluating their label claims in the wake of a lawsuit against Tito’s Handmade Vodka for the 1.3-million-case brand’s claim of being “Handmade.” Continue reading →
Posted in News on September 23, 2014Stoli USA Sets New Premiumization Plan In Motion
Since setting up shop in January, SPI’s Stoli Group USA has made major moves to reinvigorate its Stolichnaya vodka franchise in the U.S. Continue reading →
Posted in News on September 12, 2014Special Report: Top Vodka Brands Struggle While Flavors Lose Momentum
While the whiskey boom has been the talk of the U.S. spirits market, vodka continues to carve out solid growth. Continue reading →
Posted in News on July 29, 2014Sobieski Embarks On Premiumization Push, Targets 2 Million Cases
In 2011, Sobieski vodka became the fastest vodka brand to ever reach shipments of 1 million cases in the U.S. Continue reading →
Posted in News on June 23, 2014
