Tag Archive: vodka
Proximo Backs Cuervo Tradicional With TV Push, Shifts Hangar 1 To New Distillery
Jose Cuervo’s 100%-agave Tradicional line is getting fresh TV advertising highlighting the Cuervo family’s 219-year history of Tequila making. Continue reading →
Posted in News on April 30, 2014Stoli Group USA Embarks On Ambitious Bartender Education Program
As the newly formed Stoli Group USA seeks to refocus its core Stolichnaya vodka brand in an effort to return it to growth, the company has unveiled a far-reaching program designed to reconnect with bartenders and reassert Stoli’s status as a classic vodka. Continue reading →
Posted in News on April 21, 2014Grey Goose Extends With Melon Flavor
Bacardi is introducing a new flavor extension for Grey Goose, set to roll out this spring. Continue reading →
Posted in News on April 16, 2014As Growth Slows, Imported Vodka Marketers Fight Off Rival Categories With Innovation Flurry
As America’s whisk(e)y boom continues and domestic offerings such as New Amsterdam and Tito’s dominate growth in the vodka category, imported vodka’s meteoric rise has slowed considerably. Continue reading →
Posted in News on April 10, 2014Absolut Partners With Local Entrepreneurs On Micro-Distilling Project, Our/Vodka
Pernod Ricard-owned Absolut vodka is introducing a new vodka series in partnership with local entrepreneurs around the globe. Continue reading →
Posted in News on April 3, 2014Exclusive: Stoli’s New Distribution Footprint Takes Shape With Series Of Deals
Stoli Group USA has inked a series of wholesaler agreements covering nearly two-thirds of the U.S., Shanken News Daily has learned. Continue reading →
Posted in News on February 25, 2014
