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Tag Archive: WES Brands

Don Julio Drives Luxury Tequila Market To New Heights

A nearly 1-million-case surge by Diageo-owned Don Julio lifted Tequila’s above-$40 luxury tier to another year of growth in 2024, according to Impact Databank. Continue reading →

Posted in News on May 6, 2025

WES Brands Taps Casamigos Vet Adam Rosen As CEO

WES Brands has appointed Adam Rosen as the company’s new CEO. Continue reading →

Posted in News on September 10, 2024

News Briefs for April 3, 2024

•Diageo has unveiled the latest release from the Orphan Barrel Whiskey Distilling Co., Indigo’s Hour. Continue reading →

Posted in News on April 3, 2024

Rising Spirits Player WES Brands Expecting To More Than Double Its Business This Year

Texas-based WES Brands is seeing its celebrity-focused strategy pay off as it projects volume to more than double in size this year across a portfolio including Flecha Azul Tequila (in partnership with Mark Wahlberg), BSB Flavored Whiskey (with Jamie Foxx), and Fraser & Thompson Whiskey (with Michael Bublé). Continue reading →

Posted in News on February 7, 2024

News Briefs for January 31, 2024

•New York-based importer and marketer Vintus is adding Chablis producer Domaine William Fèvre and Corbières producer Domaine d’Aussières to its portfolio, effective April 1. Continue reading →

Posted in News on January 31, 2024

WES Brands, Heaven Hill Note Strong Early Response For Michael Bublé’s Whiskey

Last fall, Canadian singer Michael Bublé teamed up with WES Brands and Heaven Hill to release Fraser & Thompson North American Whiskey. The project blends American and Canadian whiskies together and is named for a pair of rivers near Bublé’s grandfather’s home outside of Vancouver, Canada. The 42% abv whiskey carries a suggested price of $30, and has seen a strong initial response, with the first batch quickly selling out. Continue reading →

Posted in News on January 8, 2024

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