Tag Archive: whiskey
As Bourbon Booms, Marketers Firm Prices And Look To Premiumize
While it’s easy to focus on volume gains in a category that’s added more than 5 million cases to its global total since 2005, the thriving Bourbon segment has been demonstrating even faster growth on the value side, with key players across the industry raising prices and releasing a wide array of trade-up options. Continue reading →
Posted in News on November 25, 2013Diageo Plans New Bourbon Launches For 2014, Sees Bulleit Reaching 1 Million Cases
Diageo says it will take the innovation route in its bid to increase its presence in the thriving Bourbon sector. Continue reading →
Posted in News on November 20, 2013Rye Whiskey Rising Fast, Spurred By Dynamic On-Trade Cocktail Culture
The U.S. whisk(e)y renaissance and vibrant cocktail culture have created ideal timing for rye whiskey’s serious return to the marketplace. Continue reading →
Posted in News on November 11, 2013WhiskyFest New York Returns To Original Format In 2014
Whisky Advocate magazine’s WhiskyFest New York will take place in 2014 on Wednesday, October 29th, at the Marriott Marquis Times Square. Continue reading →
Posted in News on November 4, 2013Wild Turkey Debuts Ambitious New Campaign, Says Spice Is Off To Fast Start
Campari America tells SND that its Wild Turkey Spiced offering ($22.99 a 750-ml.), launched in early September, has already proven to be a “phenomenal success” in its brief period on the market. Continue reading →
Posted in News on October 31, 2013Jim Beam Goes Upscale With Latest Extension, “Signature Craft”
After years of uneven growth, Beam Inc. has put its namesake Bourbon brand on a solid upward trend through a series of innovations, led by cherry-flavored Red Stag. Continue reading →
Posted in News on October 25, 2013
