Tag Archive: whiskey
Flavored Whiskey’s Surge Fueled By New Products
The super-premium segment is driving Bourbon’s boom, but flavored products are also broadening the category’s appeal and providing a bridge to consumers. Continue reading →
Posted in News on November 3, 2015Amid Its Dominant Position In Irish Whiskey, Pernod Focuses On Premiumization
Few marketers hold as much sway over a major spirits category as Pernod Ricard USA does with Irish whiskey. Continue reading →
Posted in News on October 29, 2015Western Spirits’ Innovation-Driven Portfolio Making Waves In Flavored Whiskey, Vodka
With the flavored whiskey category asserting itself in the U.S. market, Western Spirits’ Bird Dog line of American whiskies has been soaring since its 2010 launch. Continue reading →
Posted in News on October 6, 2015Exclusive: Jameson Debuts Caskmates Extension Nationwide
Pernod Ricard’s Jameson Irish whiskey is rolling out its new Caskmates extension nationwide in the U.S. Continue reading →
Posted in News on September 9, 2015Brown-Forman Sets Plans For New Upscale Releases In The Fall
Brown-Forman is expanding its Jack Daniel’s Sinatra Select brand, available at 45% abv and priced around $200, with a more limited label this fall called Sinatra Century (this is the centenary year of the singer’s birth), distilled at 50% abv and priced at $500 a 750-ml. Continue reading →
Posted in News on August 7, 2015Templeton Rye Settles Consumer Fraud Lawsuits
Iowa’s Templeton Rye has agreed to settle several class-action lawsuits accusing the whiskey brand of misleading consumers through advertising and branding. Continue reading →
Posted in News on July 15, 2015
