Tag Archive: whisky
Amid Regal Apple’s Success, Crown Royal Keeps Betting Big On Flavors
With its Regal Apple extension soaring to lofty heights, Canadian whisky brand Crown Royal continues to bet big on the flavored segment. Continue reading →
Posted in News on October 6, 2016Riding Single Malt Boom, Glenfiddich Mounts Innovation Push
With single malt far outpacing overall Scotch sales—up 9% in the U.S. last year, compared with a 0.4% decline for the total category, according to Impact Databank—William Grant & Sons’ Glenfiddich has been among the key growth drivers. Continue reading →
Posted in News on October 3, 2016Diageo Unveils New Johnnie Walker “Blenders’ Batch” Range
Diageo is innovating in the whisky space with a new Blenders’ Batch range of Scotch whiskies under its Johnnie Walker brand. Continue reading →
Posted in News on September 14, 2016Flavored Whiskies Propel Top Spirits Marketers’ Growth, But Surge Is Slowing
The world’s leading spirits marketers are finding it challenging to achieve significant progress as key categories like vodka, rum, Scotch whisky and liqueurs are showing little if any growth. Continue reading →
Posted in News on September 9, 2016Diageo Reserve’s New On-Premise Playbook: The Inside Story
Facing a furor in the whisky world over the end of its Masters of Whisky ambassador program, Diageo tells SND that what’s been cast as a cost-saving move is actually an aggressive increase in its on-trade investment in the U.S. market. Continue reading →
Posted in News on August 12, 2016Diageo To Add Nutritional Information To Johnnie Walker Labeling
This autumn, Diageo will launch new bottles of Johnnie Walker Red Label featuring on-pack alcohol content and nutritional information per typical serve. Continue reading →
Posted in News on June 30, 2016
