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Tag Archive: Wilderness Trail

Interview, Part 1: Melanie Batchelor, Managing Director, Campari America

Campari Group recently posted sales up 11% organically to €2.9 billion ($3.2b) in its fiscal year through December, boosted by strong gains from its aperitif, Tequila, and Bourbon brands. Continue reading →

Posted in News on March 13, 2024

American Whiskey’s $25-Plus Segment Set To Surpass 10 Million Cases

While much of the spirits market has seen volume slow in control states so far this year, upscale American whiskey—along with Tequila and spirits-based RTDs—continues to churn out solid gains. Continue reading →

Posted in News on November 1, 2022

Campari Bolsters Bourbon Portfolio With $600M Play For Wilderness Trail

Campari Group has agreed to acquire a 70% stake in Kentucky-based Wilderness Trail Distillery in a deal that values the business at $600 million. Campari has a call option to acquire the remainder of the company in 2031. Continue reading →

Posted in News on October 31, 2022