Tag Archive: WineForward
Southern Glazer’s WineForward Event Focuses On Recruiting New Consumers
At Southern Glazer’s inaugural WineForward symposium held in Denver on Monday, a key topic was the necessity of cultivating younger consumer demographics and ushering them into the wine category. Several of the speakers at the event noted the urgency to connect with consumers on an emotional level, and above all to make wine less intimidating and more fun for the uninitiated. Continue reading →
Posted in News on February 7, 2025A View To Wine’s Future At Southern Glazer’s WineForward Symposium
With the wine industry at a crossroads, Southern Glazer’s convened thought leaders from the business at its inaugural WineForward event on Monday, held in Denver ahead of the Wine & Spirits Wholesalers of America Access Live event. Fittingly, industry legend Mel Dick, president of Southern Glazer’s wine division, opened the proceedings with a video in which he acknowledged current challenges to the wine category, but insisted that “we will keep innovating, finding new ways of selling, regroup, and keep punching with our wine-forward strategy.” Continue reading →
Posted in News on February 5, 2025
